Branding challenges faced by team marketing divergent series

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Review the strategies employed in the marketing of the Hunger Games movies. Often marketers and agencies in Hollywood will do a competitive analysis of the marketing of a "similiar film" or simply a film that was more successful than expected and design their promotional strategies in a similiar way. The Divergent series (also Lionsgate) targeted a similar audience. However, this franchise begin to slow down in adoption. What were some of the likely positioning/branding challenges faced by the team marketing the Divergent series? Consider the power of integrated communications and buzz generating strategies.

Another blockbuster series is on the horizon, Avatar. What promotional techniques might be relevant to this series? Why might the effective promotional marketing of this movie be similar and/or different to that of the Hunger Games and Divergent?

Reference no: EM132261523

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