Brandbourg explored number of strategic creative avenues

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BrandBourg explored a number of strategic creative avenues, using research to confirm and validate the optimal design. Ultimately the final design involved crafting a skillful update to the brand's key equities, balancing the need for evolutionary change to maintain visual continuity against the need for a revolutionary impact on conveying the brand's stance for authenticity, naturalness and quality.

Reference no: EM133505009

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