Brand used classical conditioning in their marketing

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Reference no: EM132097983

Choose a product category (for a routine purchase) and any brand in this category.

How has this brand used classical conditioning in their marketing? Identify the unconditioned and conditioned stimuli, and the conditioned response.

Now think of package designs for various brands in this product category. Can you identify any brands/packages where the marketer’s knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design?

Reference no: EM132097983

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