Brand to sports and clothing domain dominant figure

Assignment Help Operation Management

Reference no: EM132186450

Michael Jordan has a net worth of 1.65 billion according to google and that is exceptionally impressive. What Michael Jordan did is brand himself and used his fame and fortune to make his name and brand to a sports and clothing domain dominant figure. Michael strategically used his exploits, his fan base, and his followers to wear his brand and to market the world on his brand. Michael actually has events where he markets his brand such as the Jordan Brand classics where he invites the best highschool prospects in the game of basketball to compete in a grueling tournament. This event is nationally advertised so this gives the Jordan brand an extra boost towards new merchandise releases. Jordan also signs superstars such as Ray Allen, Carmelo Anthony, Chris Paul, and even Russell Westbrook which helps Jordan because these NBA superstars are famous. These superstars have a massive fanbase where their fans will wear whatever the stars wear thus making the Jordan brand a more marketable figure. For example: Chris Paul is one of my idols and now that he has his own Jordan brand equipment, I am prone in buying Chris Paul- Jordan merchandise. The success of Michael Jordan is exponential and it is a massive appoint to why this man is a 1.62 billion dollar man. With Michael Jordan, his success was not only in the business world but also in the basketball world where he became the greatest NBA player of all time and who will always and forever be far better than Lebron James.

Reference no: EM132186450

Questions Cloud

Discuss the role ethical values play in organization : Discuss the role ethical values play in an organization and how sales managers can create an ethical salesforce.

List the principles you used in each passage : Being able to communicate effectively with employees and other stakeholders is an important skill for a leader or manager.

Four functions of the criminal justice system : Rank order these four functions of the criminal justice system in terms of their contributions to decreasing crime

Discuss about what you learned regarding regulations : Consider what you learned regarding regulations in Module 4 and healthcare access in Module 5. Apply that knowledge to the transformation of health policy.

Brand to sports and clothing domain dominant figure : What Michael Jordan did is brand himself and used his fame and fortune to make his name and brand to a sports and clothing domain dominant figure.

Setting your internship goals : You will establish goals for yourself as you complete the internship.

Discuss the emotions that emerged as students : While Caffarella and Barnett (2000) indicate that critique is the most influential element in helping learners produce a better writing product.

Explain the classical organizational theory : Define Organizational Behavior (OB) and describe the major characteristics of the field of OB. Explain the Classical Organizational Theory.

Detour from the status quo creates friction : It is natural for people to resist change, any detour from the status quo creates friction. This is how I would start a large-scale change.

User Account

All Pages