Brand recall and affective association as message objectives

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Reference no: EM133673623

Questions

1. What are the advantages of a simple repetition strategy? What kinds of brands are most likely to use it?

2. Under what circumstances would it be relatively tough to successfully link one attribute to a brand name and thereby increase sales?

3. For reason-why ads to work, what has to happen?

4. Explain the difference between brand recall and affective association as message objectives.

5. Does sex sell? Explain.

6. Review the dos and don'ts of comparison advertising and then think about each of the brand pairs listed below. Comment on whether you think comparison ads would be a good choice for the product category in question, and if so, which brand in the pair would be in the most appropriate position to use comparisons: Coors Light versus Bud Light beer, Nuprin versus Tylenol pain reliever, Wendy's versus McDonald's hamburgers.

7. Is social anxiety advertising generally effective? Why?

8. Think about something that is disruptive in your society right now. How would you use it to make an effective brand advertising and brand promotion?

9. Do you think product placement and short Internet films are effective in executing the message strategy of situating the brand socially? What are the major advantages?

10. Think of a major purchase you have made recently. Which of the 10 message strategy objectives do you think were the most effective in influencing your purchase decision? Explain.

Reference no: EM133673623

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