Brand-product that gives you substantial hedonic value

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1. Identify and discuss a brand/product that provides significant utilitarian value for you. Be sure to use book concepts to justify your answer. Then, choose another brand/product that gives you substantial hedonic value and discuss, also using key points from the book.

Book: CB 8th edition. Babin & Harris. Cengage.

2. You have just been assigned to teach a class called "Management, History, and Organizational Behavior." Explain to the class how the Classical School, Neoclassical School, and Modern School have shaped the field by describing the major contributions of each.

3. What would it mean if craft was to split the company and when one unit starts a excel sales and the other unit doesn't what would it mean for the company.

4. You are in charge of workplace safety in your plant. Name all of the attention-getting factors present in the areas of perceptual selection, and how they might apply to your situation. (some may not clearly apply, so say why they do not)

Reference no: EM132278931

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