Reference no: EM13933039
Case One:
1. What other banks are performing in the same space and how are they approaching the task of building brand equity?
2. How would you describe the business' ability to launch new products under the HSBC Brand compared to other players in the market? Do you think they would have a better chance of success under the Brand Adoption model than a lesser brand? Explain why?
3. Employee branding is mentioned in the article. What is the importance of internal branding and establishing equity in an organisation? Do marketers have a responsibility to build their brands inside the organisation as much as outside the business? Why is this important?
Case Two:
1. Why was it important for Levi's to address the brand perception issue of 'Becoming my Dad's brand'?
2. What commercial implications may arise if the brand (or any brand) becomes dated?
3. How did the brand activity and marketing drive broader organisational change and why is this important?
4. What was the importance of the 501 halo to the broader brand strategy? What other examples of other brands can you reference where this occurs?
Case Three:
1. What were the key oversights by the brand team at Kraft when launching i-Snack 2.0 and why does this matter?
2. As a potential brand manager in the future how can you avoid these same mistakes?
3. (Regardless of actual events that have happened since the case was written) What recommendations would you make for what the brand team should do next with Vegemite given the market response to the launch of i-Snack 2.0?
|
Propose a policy for handling returns johnson toy company
: What is the total annual cost of maintaining the components inventory under the present system? Cite source with in-text citations - What would be the total annual cost of maintaining the components inventory under the JIT system.
|
|
International tax fundamentals
: Tour Championship Memorabilia (Hong Kong) Ltd (TCM) is a company that was incorporated in Hong Kong SAR on 1 July 2003 to sell cycling memorabilia. TCM's current shareholder/directors are Snave Ledac (a professional cyclist and dual Australian and..
|
|
What seems to be missing from this approach
: Cognitive behavioral therapy (CBT) has some of the best empirical support of any theory in psychology. But what seems to be missing from this approach? Why are other theories also needed?
|
|
Logical connectives
: Logical connectives chapter complete explanation step by step with suitable examples
|
|
Brand perception issue of becoming my dad brand
: Why was it important for Levi's to address the brand perception issue of 'Becoming my Dad's brand'?
|
|
Assuming the bank uses the cash to purchase the loan
: An FI is planning the purchase of a $4 million loan to rise the average duration of its assets from 3.5 to 5.0 years. The FI currently has total assets worth $20 million, with $4 million in cash (duration of zero) and $16 million in loans. Assuming t..
|
|
What are some of the problems by todas police departments
: What are some of the problems faced by today's police departments that were also present during the early days of policing
|
|
Explain the client concern by applying the abc model
: Could you briefly please share your thoughts or comments on how well you feel that this person has done on their discussion? Evaluate the effectiveness of this person's mock REBT counseling session.
|
|
What is maximum initial cost-initial aftertax cash savings
: Scanlin, Inc., is considering a project that will result in initial aftertax cash savings of $1.77 million at the end of the first year, and these savings will grow at a rate of 1 percent per year indefinitely. The firm has a target debt–equity ratio..
|