Brand-new model for automobile rental services

Assignment Help Operation Management

Reference no: EM13761118

Business

Zipcar is a highly successful new company specializing in a brand-new model for automobile rental services, allowing their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria, and offers rental services to almost 1 million customers.

Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues:

What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials.

What mode of entry should Zipcar use to enter the country or countries that you chose? For example, should it use a joint venture, franchising, a green field strategy, something else?

Reference no: EM13761118

Questions Cloud

The projected and historic ftes : Calculate the historical number of FTEs by staff type and by shift. Based on Susan's projection of patient days, calculate the projected number of FTEs by staff type and shift. What differences do you notice between the projected and historic FTEs?

What is the possibility that the boat dock will be idle : The management of the Fore and Aft Marina in problem 16 wants to investigate the possibility of enlarging the docking facility so that two boats can stop for gas and servicing simultaneously. What is the average time a boat will spend waiting for ser..

Summarize what is important about continental europe : summarize what is important about Continental Europe including specifics on the topic and how it is developed, explanation of point of view and/or purpose.

Security system to reduce its insurance premiums : The Bayside Art Gallery is considering installing a video camera security system to reduce its insurance premiums. A diagram of the eight display rooms that Bayside uses for exhibitions is shown in figure below; the openings between the rooms are num..

Brand-new model for automobile rental services : Zipcar is a highly successful new company specializing in a brand-new model for automobile rental services, allowing their customers long-term and flexible access to shared vehicles on a daily or hourly basis.

Description of corporate strategy : Does the company make many products or only a few? Is the industry or market growing, if so how does the company take advantage of that OR if the market is shrinking, how is the company protecting itself ? What is the company doing to deal with it's ..

Research database : Critique the article in terms of how the information within the article supports or disproves material.

Corporate embezzlement : Imagine you are employed by a large city police department as the leader of the digital forensics division. A large corporation in the city has contacted the police for assistance in investigating its concerns that the company Chief Financial Offi..

About to begin production of a new product : A company is about to begin production of a new product. The manager of the department that will produce one of the components for the product wants to know how often the machine will be available for other work. The machine will produce the item at ..

User Account

All Pages