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Brand message of kraft singles

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Reference no: EM133102913

How would Kraft Canada make the brand message of Kraft Singles compelling to Canadian millennial moms?

What product innovations should the company bring to Kraft Singles, coinciding with the new messaging?

How should Kraft Canada ensure that, in pursuing Canadian millennial moms, it will not alienate its traditional customer group -- Canadian families.

Reference no: EM133102913

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