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Brand mean in today market

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Reference no: EM13920778

Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line. You researched brand equity from a consumer standpoint.

  • Research the Nike company using both its Web site and articles in the AIU Library's full-text databases, and address the following:
  • What does the brand mean in today's market?
  • How has it evolved over time?
  • What is the target market(s) for the brand? Has that changed from the past?
  • How is the competition positioned? 

Reference no: EM13920778

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