Brand manager want to change the structure

Reference no: EM13324384

Imagine you are the CEO of an Outsider consumer goods company.

Your Brand Manager(s) approach you, wanting to change the structure. What do you do, do you change the structure, or do you replace the Brand Manager(s)? Explain the reasons for your answer. Your answer must be based only on the article.

Article-Hankinson, P., 1999. An empirical study which compares the organisationalstructures of companies managing the World’s Top 100 brands with those managingOutsider brands, Journal of Product and Brand Management. 8(5) pp. 402-414

Reference no: EM13324384

Questions Cloud

Compare the ptolomaic and copernican models : Compare the Ptolomaic and Copernican models of the universe State the main tenants of each theory, how they are alike or different what evidence each used to support the ideas and how each explained the retrograde motion of the inner planets.

Difference between absolute and apparent magnitudes : Discuss stellar magnitude Include in your answer the definition of the term and the difference between absolute and apparent magnitudes.

Identify at least three reasons why exclusivity is valuable : Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Identify at least three reasons why exclusivity is valuable.

Used to reduce gender and racial disparities in prisons : Discuss current methods and tactics used to reduce gender and racial disparities in prisons.

Brand manager want to change the structure : Your Brand Manager(s) approach you, wanting to change the structure. What do you do, do you change the structure, or do you replace the Brand Manager(s)? Explain the reasons for your answer. Your answer must be based only on the article.

Florence reflects the ideals of the dominant city-state : Explain how florence reflects the ideals of the dominant city-state and how some of the geographical,economical and social srtistic forces shape this ideal

Federal reserve-designing and implementing monetary policy : The U.S. Congress and the President should have enough leverage and power to control the Federal Reserve’s actions in both the short and long run. The Federal Reserve should be independent from political pressure in designing and implementing monetar..

Health care and manufacturing operations management : Explain the difference between health care and manufacturing operations management. How can health care service and manufacturing use the same concepts of operations management? Which application—health care or manufacturing—is more difficult why?

What about american culture might be objectionable : Some countries have been critical of the exporting of American culture by US businesses. What about American culture might be objectionable?

User Account

All Pages