Brand manager estimates that the total target market

Assignment Help Operation Management

Reference no: EM131658974

A brand manager estimates that the total target market (in terms of households) is 30 million for an established product. An advertising campaign is planned using 6 television programs. The total estimated audience for each of the programs (A through F), respectively, are: 7 million, 4 million, 3 million, 6 million, 4 million, and 5 million households. In other words, Program A reaches 7 million households from the target market; Program B reaches 4 million households from the target market, etc. Thus, in a 4-week time period, a total of 29 million homes are expected to be exposed to the advertised message at least once.

However, it is quite likely that some of these ad exposures are duplicates, i.e., that some homes may have seen the advertisement while watching Program A and Program B, or while watching Program B and Program C, etc.

In the current problem, this duplication results in the following: Let’s assume that Program A delivers to all 7 million homes. However, Program B reaches only an additional 3 million homes (above and beyond those that have already been reached by Program A). In other words, rather than reaching 4 million “new” households as indicated in paragraph one above, Program B actually reaches only 3 million “new” households. For the remaining programs, let’s further assume that Program C reaches an additional 2 million homes (beyond those reached by Program A or B), Program D reaches an additional 2 million (beyond those reached by Program A, B, or C), Program E reaches an additional 2 million (beyond A, B, C, or D), and Program F reaches an additional 1 million (beyond A, B, C, D, or E).

From the information given above, calculate:

a) reach (expressed as # of households)

b) reach (expressed as a % of the target market)

c) frequency

d) GRP

Reference no: EM131658974

Questions Cloud

The office of operations coordination and planning : What is the primary role and function of the following agencies:The Office of Operations Coordination and Planning,The Federal Law Enforcement Training Center.

Appropriate structure for the situation : approach to organizing should be viewed as a process of assessing these relevant variables and then choosing the most appropriate structure for the situation.

Investment options available to help you save : You are saving money for 3 years before you build a house. You have two investment options available to help you save.

Prepare a monthly cash budget for the three-month period : Prepare a monthly cash budget for the three-month period ending in December.

Brand manager estimates that the total target market : A brand manager estimates that the total target market (in terms of households) is 30 million for an established product.

Design the database and implement it using dbms : MN405 - Data and Information Management - develop skills in managing data in databases and to gain understanding of data model development and implementation

Explain the total transformation of the given steps : Explain the total transformation of those steps by providing the total synthesis as first and the reagents that used during those steps.

What are two alternative methods of assessment : What are two alternative methods of assessment you could use with ELL students?

Summarize the facts of the case : Summarize the facts of the case in a 200-word summary of the case that includes the issue the Supreme Court was asked to decide on.

User Account

All Pages