Brand image and continue to appeal

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Reference no: EM13757748

At its peak, The J Peterman Company was generating $75 million in sales. Today, six years after the re-invention, The J Peterman Company is generating $20 million in sales. John Peterman believes an optimum level where the company could maintain its brand image and continue to appeal to its target market is about $50 million.
Based on this growth rate, how many years will it take to reach the $50 million goal? 6 years.

Reference no: EM13757748

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