Brand extensions can endanger brands versus brand extensions

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Brand extensions can endanger brands versus brand extensions are an important brand growth strategy. Support your argumentation with 2-3 specific examples. Consider the boundaries of brand equity; that is, "how far is too far" to extend a brand.

This is a Marketing class book Marketing Management by Kotler ,keller 14 th edition

Reference no: EM131153939

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Brand extensions can endanger brands versus brand extensions : Brand extensions can endanger brands versus brand extensions are an important brand growth strategy. Support your argumentation with 2-3 specific examples. Consider the boundaries of brand equity; that is, "how far is too far" to extend a brand.

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