Brand equity dimensions provides value to the firm

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Reference no: EM132159269

1. Explain how each of the three brand equity dimensions provides value to the firm. Explain how they provide value to customers.

2. What are the benefits and risks of employing Total Quality Management vs. Continuous Improvement when your organization is facing uncertainty from rapid changes in the customers' expectations for your organization's product?

3. Because of Supply Chain technology, is it really, in the sense of things, a chain?? How would you describe it and provide examples please.

Reference no: EM132159269

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