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Brand core value proposition

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Has WOW "MOMO" has expanded its product menu too quickly in an effort to appeal to a wide audience? Should they have built their own specialty? Comment on the strengths and weaknesses of WOW. Momo's menu, consider the consumer appeal, brand focus, menu crowding, and confusion, and the brand's core value proposition. Should WOW Momo make a niche market or should it strive to make momos a mainstream fast food?

Reference no: EM132833771

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