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Brand-christian louboutin

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Reference no: EM132414506

Brand: Christian Louboutin

a. Using secondary research from credible sources, establish the segmentation, target and positioning of your brand extension, including

  • Demographic (age range, household income, gender, geography)
  • Psychographic (lifestyle, leisure activities, relevant opinions and beliefs)
  • Behavioral/Usage (media consumed, shopping habits)

b. Customer profile

  • A composite profile of your target customer(s) based on the secondary research conducted above

Reference no: EM132414506

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