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1. Derek is working on promoting his company's Glazer brand of electronic razors. His primary target market is males age 18-29, working class. Which of the marketing communication tool should Derek use for his first thrust into the market? Why?
2. You are to use a Cox-Ross-Rubinstein 2-period biomial model to price a 2-year 8% annual coupon bond with par $100. the shor-term interest rate is currently 6%, and with volatility \sigma=30%. the risk neutral probability of interest rate increasing is 0.5 in each period.
3. What do you think of "brand awareness" as an objective of marketing communications?
Carlos, a citizen of Maine, is injured in an automobile accident in Vermont. Alex, the driver of the other car, is a citizen of Rhode Island. Carlos wants Alex to pay $125,000 in medical expenses and car repairs. What court would Carlos begin in and..
Briefly discuss the various types of international banking offices. How does the deposit-loan rate spread in the Eurodollar market compare with the deposit-loan rate spread in the domestic U.S. banking system? Why?
Your parents will retire in 16 years. They currently have $260,000, and they think they will need $1 million at retirement. What annual interest rate must they earn to reach their goal, assuming they don't save any additional funds?
Compute the discounted payback statistic for Project D if the appropriate cost of capital is 13 percent and the maximum allowable discounted payback is four years.
Beaver Inc. is considering how to set its dividend policy. It has a capital budget of $3,000,000. The company wants to maintain a target capital structure that is 15% debt and 85% equity. The company forecasts that its net income this year will be $3..
George is a limited partner in the GLH Partnership. His basis is $40,000 before considering the current year operations.
Describe the meaning of the following values of correlation coefficient:
The president's executive jet is not fully utilized. You judge that its use by other officers would increase direct operating costs by only $20,000 a year and would save $100,000 a year in airline bills. Assume that the company does not pay taxes. Al..
The current stock price for a company is $45 per share, and there are 4 million shares outstanding. The beta for this firms stock is 1.2, the risk-free rate is 4.6, and the expected market risk premium is 6%. what is the Weighted Average Cost of Capi..
Billy purchased a home the contract for which contained a clause that said, “This sale does not include any personal property or fixtures.” When Billy moved in he was surprised to find that the refrigerator, a bathroom vanity, and the hardwood floo..
Calculate the company's debt to equity ratio, taking it to two decimal points. Calculate the company's Sustainable Growth Rate.
You invest in a stock with the following probability distribution of returns: A probability of .15 that the return will be 16%; a probability of .35 that the return will be 24%; a probability of .3 that the return will be -40%; and a probability of ...
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