Brand awareness as objective of marketing communications

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Reference no: EM131937770

1. Derek is working on promoting his company's Glazer brand of electronic razors. His primary target market is males age 18-29, working class. Which of the marketing communication tool should Derek use for his first thrust into the market? Why?

2. You are to use a Cox-Ross-Rubinstein 2-period biomial model to price a 2-year 8% annual coupon bond with par $100. the shor-term interest rate is currently 6%, and with volatility \sigma=30%. the risk neutral probability of interest rate increasing is 0.5 in each period.

3. What do you think of "brand awareness" as an objective of marketing communications?

Reference no: EM131937770

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