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Brand as a competitive advantage

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Reference no: EM131249935

Discussion response:

  • Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands (not necessarily in the same industry as your CHOSEN COMPANY)  you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.   How can your CHOSEN COMPANY use these same factors to improve its position?
  • Explain the effects you believe the Internet's capabilities will have on the 3 brands you identified in the previous discussion and what the owner of the brand SHOULD DO  - not what they they have done -  in light of them.

Be sure to cite your sources in APA format.

Reference no: EM131249935

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