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Brand architecture analysis and recommendation

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Reference no: EM133217334

Assignment:

  • Xiaomi's brand architecture analysis and recommendation.
    • use the concepts covered in the brand relationship spectrum to determine the right brand architecture given your market definition, target audience, positioning, product, pricing and marketing channel recommendations for Xiaomi
  • Mention and explain a minimum of 6 benefits with a mixture of functional and emotional benefits must be identified and assessed to determine the 1 key benefit used in your positioning statement.
  • Jot down positioning statement based on the one key benefit that you've selected

Reference no: EM133217334

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