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Brand Adapting in the Times of Covid-19 and its Variants:
From Luxury Perfumes to Hand Sanitizers.
From Fast Fashion to Medical Supplies.
From iPhones to Face Masks.
Cartoon Network Delivers Hygiene Messages to Kids.
Making Working from Home Easier.
Pick a brand extension. Use the scoring model in Brand Focus 12.0. How well did your brand extension do? What could have made it do better
Discuss the logic behind pre-, concurrent and post-testing within this case.- Comment on the idea of direct marketing or sales promotion as an investment not a cost in relation to building brands.
Concept where goods are produced without taking into consideration the choices or tastes of customers
To create a direct marketing campaign for a specific company product combination; the campaign will include: A report supporting your logic; sample copy.
Marketing Communication Process
Using an Australian organisation develop an Integrated Marketing Communication (IMC) Plan that will increase its brand awareness by 20%. Your IMC plan can be implemented in a new or existing market (Australian or global market)
Could this be a lack of confidence in the kitchen or brand loyalty? Could it be emotional connections with products they grew up seeing in their homes?
What are Psychographics and how would they affect operations in a normal business environment?
Based on the article and this unit's other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across.
What should Jane do? Why? What are the consequences of this decision and how will they be dealt with? How is it different from Jane's prior place of employment?
Does a firm's social responsibility play a role in marketing to consumers from various ethnic subcultures whose incomes fall below the poverty line?
What are the major limitations of using secondary data to solve marketing problems - Is it a good idea for a small company to adopt a differentiated segmentation strategy?
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