Brainstorming and leveraging the insights

Reference no: EM132742442

Assignment

The objective of this individual assessment submission is to learn how to develop a business idea, complemented by brainstorming and leveraging the insights and skillsets of others. Assessment comprises two parts: Please submit a 5- page briefing paper of your business idea, its essential business model components, and aspects that will influence its success. A business model canvass can be included as an appendix.

Assessment Criteria/Rubric overview.

1. Effective explanation of the customer/market problem that needs solving and/or the reason the innovation is required.

2. Persuasive argument of the benefits to be generated by the idea

3. Discussion of the proposed business model

4. Critical success factors to be managed during execution of the idea

5. Evaluation of the feasibility of the idea

6. Quality of written submission, referencing

Reference no: EM132742442

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