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Boston matrix and product portfolios

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Reference no: EM132468280

TOPIC 1: Boston Matrix and Product Portfolios

The Boston Matrix seeks to establish a balance among "stars," "problem child(ren)," "cash cows," and "dogs." How does it work and what does it mean to you as a marketing professional?

https://www.tutor2u.net/business/reference/boston-matrix-and-product-portfolios

TOPIC 2: SMART Marketing Objectives

Without specific objectives, a business in unlikely to meet its goals. This article discusses the five qualities of a SMART objective and why they are so important to organizational success.

https://www.learnmarketing.net/smart.htm

How do SMART objectives affect an organization or business? Why?

Write at least two SMART objectives for a well known product or service - describe the product or service, identify the company, and why these are important.

Reference no: EM132468280

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