Book review of ed catmull and amy wallace

Assignment Help Strategic Management

Reference no: EM133202981 , Length: Word count: 5 Pages

Assignment Task: Book review of Ed Catmull and Amy Wallace. 2014. Creativity, Inc. New York: Random House;

A review needs to cover the following three components:

1. A brief summary of the chapters.

2. What are the major insights that you get from reading the chapters?

3. How are the chapters related to the strategic management theories and concepts in Hill, Schilling, and Jones' textbook and other assigned readings? ( Example: Porters 5 forces, Industry life cycle model, VRIO analysis, eternal analysis, Internal analysis)

Reference no: EM133202981

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