Book publishing industry in australia is attractive business

Assignment Help Operation Management

Reference no: EM132169496

You are a book publisher in Australia. Please use Porter’s five-forces model to identify what kind of force each of the following items is (buyer, supplier, new entrant, rivalry, or substitute)? As a general conclusion, do you think the book publishing industry in Australia is an attractive business?

The book publishing industry in Australia

1- 20% of books are sold via independent retailers that tend to specialize in a particular genre or prefer unusual (not mainstream) books

2- 70% of books are sold via large retail chains that only deal in mainstream books published by large or long-established publishers who also provide promotional dollars to support their books

3- 10% of books are sold via the internet (e.g. Amazon) and this is expected to dramatically increase as they increasingly capture the time-poor or budget-conscious market segments

4- Book sales have been fairly stable in this mature industry, however they are expected to decline in the future as internet and cable-TV usage increases

5- Australia has one of the highest per capita magazine sales in the world

6-There has been a dramatic increase in self-publishing over the past 10 years, however these books are typically not accepted by retailers and tend to have print runs of less than 1,000

7- E-books would be in the early growth phase of their product life cycle. They currently have relatively low sales but are expected to steadily increase over time

8- There is an increased number of authors in the marketplace, appearing to be driven by easy access to research material (via the internet) and by the increasing popularity of blogs

9- Despite more authors available, there is only a small number of “brand” authors (such as Bryce Courtney) who can attract significant book sales on their name alone

10- Excluding self-published books, there are around 500 new books available in the Australian market each month (including books published internationally)

11- There is an increasing number of large book publishers, as the larger ones battle for market share by acquiring smaller publishing houses

Reference no: EM132169496

Questions Cloud

Explain the purchasing strategy of outsourcing : Explain the purchasing strategy of “outsourcing” and elaborate on three of its strengths and three of its weaknesses.

Advantage critical strategy-making consideration : Why is sustainable competitive advantage a critical strategy-making consideration?

Compare and contrast traditional project management : Compare and contrast traditional project management and agile project management across the five process areas.

Different perspective that would have effected outcome : In hindsight, could you have handled the situation differently and/or could you have employed a different perspective that would have effected the outcome?

Book publishing industry in australia is attractive business : As a general conclusion, do you think the book publishing industry in Australia is an attractive business?

Choose to avoid pricing strategy based on costs : Which of the following are reasons marketing managers choose to avoid a pricing strategy based on costs?

Create customer value-driven market strategy : The major steps marketers follow to create a customer value-driven market strategy include ________.

How will they be remembered in business history : What makes them effective leaders? How will they be remembered in business history?

What does it take for an HR professional to be credible : What does it take for an HR professional to be credible? What are ways to build credibility? How can credibility be measured?

User Account

All Pages