Bolstering consumer confidence

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Reference no: EM13936930

Consumer Behavior Although the stock market is on the rise, some economists are debating as to whether we will see another recession in 2015 or 2016. I doubt this will be the case, but how has consumer behavior, yours and others, been affected by the economy, the falling price of gas, the rising price of food, other commodities, a sluggish but improving housing market, etc.?

1. Research and find three articles that address this issue.

2. Cite the articles.

3. Critique and analyze the three articles.

4. What is your opinion and evaluation of the changes in consumer behavior due to these environmental influencers?

5. Discuss and describe three strategies that you think would be effective in bolstering consumer confidence or to take advantage of current consumer behavior trends.

Reference no: EM13936930

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