Boeing take to reduce these switching costs

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Reference no: EM132226519

Big Skies Airlines currently purchases its aircraft from Airbus. However, they are considering switching to Boeing for new planes. Discuss the switching costs that Big Skies would encounter if they began to phase out their fleet of Airbus planes. What steps could Boeing take to reduce these switching costs? How could Airbus respond to strengthen its relationship with Big Skies and fend off this switch?

Reference no: EM132226519

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