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Boa Technology Assignment
Please answer the two questions below. The answers for both must be completed in two pages or three pages (total), single-spaced, double space between paragraphs. o What are your recommendations for Garett Graubins' 2015 U.S. marketing plan? Be specific about which market (B2B, B2I, and/or B2I) you recommend and the 2-3 summits (product categories) deserving the most attention. Offer specific ideas about how to approach that market. [You are expected to provide justification for your recommendation and implementation plan.] Whether you recommend building a brand with consumers or not, use two creative idea generation techniques and generate five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories. o Five low-cost, grassroots ideas that would help Boa build a brand in one of its product categories.
select one 1 of the following categories of products to research sports apparel automobiles home furnishings or
1.identify two current commercials airing on television or the internet today. describe the commercials and include
Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments)
Should Nordstrom expand to markets outside of the United States
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Use the Internet to research airline customer satisfaction ratings. From the internet , determine the key reasons why Southwest Airlines has such high customer satisfaction ratings
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Explain Risk and Return for a four-stock portfolio and alculate using EXCEL the Beta and expected return for the stocks
Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers. A company's channel decisions directly affect the prices of its products
Describe who this person is demographically and their core values. What is his or her occupation? What unmet needs is the company fulfilling
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