Reference no: EM132404415
BMGT001 Managing People and Organisations Assignment - Individual Research Report, University of Technology Sydney, Australia
Title - Industry Report and Strategy for VC Cosmetics
SCENARIO - Congratulations! The Investors like your business concept, but still needs you to report on the External Industry Analysis, as well as some Strategies that will reinforce your success in achieving your business objectives and gaining competitive advantages.
You are required to include the below information in your report -
1- Industry Analysis (Porter's 5 Forces)
Task: You MUST use the IBIS World report, as per indicated in your Business Proposal Brief, to Research and analyze Porter's 5 Forces.
In addition to this, you may also expand your research by using other credible Industry reports such as MarketLine, Euromonitor, Datamonitor, Statista, etc..
a. Industry rivalry
b. Barriers to entry
c. Bargaining power of customers
d. Bargaining power of suppliers
e. Substitute Products
2- Strategies and/ processes to gain competitive advantages
Task: Formulate strategies in order to showcase how your business will meet its objectives while maintaining its value proposition (so you may re-state your value proposition as you introduce this section) and gain competitive advantages. You will also need to comply with the below strategic expectations;
a. Porter's Generic Strategies
b. Any other relevant strategy learnt from Chapter 9
c. Any relevant strategy and/ or process learnt from any other chapter from your textbook
Report Structure -
1. Cover Page
2. Table of contents - The table of contents should include the headings, heading numbers and the appropriate page numbers.
3. Executive Summary - The executive summary should follow the structure of the report and should include brief statements on the following:
- Definition of the problem
- Methods/data sources
- Key findings which led to conclusions
- You may re-state your business's objectives, value proposition and mission statement here
4. Introduction - Provide a statement of your purpose, leaving the reader in no doubt about the objectives of the assignment. Brief recap on your business concept.
5. Body - The body of the report should be divided into a series of sections each with a clear, concise heading. Each section considers a main topic and can be further divided into sub-sections where necessary. For example:
1.0 Industry Analysis
1.1 Current Trends (optional)
1.2 Porter's 5 Forces
1.2.1 Industry Rivalry
1.2.2 Barriers to Entry
1.2.3.....etc....
2.0 Strategy Formulation and Implementation
2.1 Differentiation Strategy
2.2 E-Business Strategy
2.3 Lean Production Process
2.4 .... etc...
6. Conclusion - The conclusion should sum up the assignment and signal its end. It needs to echo the purpose statement in the introduction. And it should not add any new information.
7. References - The report needs to include an accurate and appropriately formatted list of references in accordance to UTS Harvard Style. The reference list entries must therefore match the in-text citations.