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Bmgt 265 exercise-advertising development

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BMGT 265 Exercise - Advertising Development

Advertising is more than just deciding how much to spend; it involves developing a message that appeals to your target audience. A good advertisement contains the following elements: copy (the written portion of the ad), illustration (photos and graphics), and signature (company logo). For this assignment, you will be creating an ad that aligns with your strategic plan (vision and mission statements and your overall Airline company strategy). In order for your ad to be effective, you should keep in mind the following items: 

  1. Think back to your vision and mission statements which should all be aligned to each other and lead into your company strategy.  Next, think about how you would position your company.  OR said another way, what image are you trying to project with your company name and advertisement.  What do you want your target customer segment to think/feel when they see your company brand? 
    • Which positioning strategy would you use in your advertisement?

Reference no: EM133037305

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