Reference no: EM133048891 , Length: word count:3500

BMG872 Global Strategy Development and Implementation - Ulster University

Students are asked to apply Porter's Diamond to a country of their choice. They should first and foremost, select a company with which they are familiar (this will provide the industry basis necessary for evaluating the model). They should then analyse and evaluate each element of the model to determine if the country is a viable option for their chosen company. This assignment should be an in-depth analysis of Porter's Diamond model.

Introduction
Company name, what industry sector is it in, what is the current turnover of the company, how many countries does it operate in, how many employee's work for the company. Which country do you plan to take the company to?(100 words)

1. Factor Endowments (600 words)
Basic factor endowments include
Natural resources, Climate, Geographic location, Demographics, Communications, Research, Technology, Education, skilled labour, infrastructure

2. Firm Strategy, Structure & Rivalry (600 words)

o Long-term corporate vision is a determinant of success.
o Management 'ideology' & structure of the firm can either help or hurt you.
o Presence of domestic rivalry improves a company's competitiveness.

3. Demand Conditions (600 words)
o The nature of home demand for the industry's product or service.
o Demand creates capabilities & sophisticated & demanding consumers.
o Demand also impacts quality & innovation.

4. Related & Supporting Industries (600 words)
o The presence or absence of supplier industries & related industries that are internationally competitive.
o Creates clusters of supporting industries that are internationally competitive.
o Must also meet requirements of other parts of the Diamond.

Analyse and assess if this is viable option for the company to operate within post Covid-19. (500 words)

Attachment:- Global Strategy Development and Implementation.rar