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BM350 Marketing Management
Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth University for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Case : Cowgirl Chocolates
Questions
Question 1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, and competition-based pricing method.
Question 2. What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What would you recommend?
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