Blue ocean strategy approach in marketing

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Reference no: EM133340731

Question

Read Case 2 in your textbook: "Business Sink or Swim in the Face of COVID-19 Crisis" Identify a particular brand that was impacted by supply change issues during COVID (for example accessing: building materials, technology chips used in cars, computers, and phones, toilette paper, baby food, etc...). Explain how that brand has, or could, move to a blue ocean strategy approach in their marketing for 2023 and beyond.

Reference no: EM133340731

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