Blue nile and diamond retailing

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Blue Nile and Diamond Retailing

Read the Case Study titled, "Blue Nile and Diamond Retailing," on pages 103–107 in the textbook, and answer the following questions in your discussion post:

What do you think of the fact that Blue Nile carries over 30,000 stones priced at $ 2,500 or higher while almost 60 percent of the products sold from the Tiffany Web site are priced at around $ 200? Which of the two product categories is better suited to the strengths of the online channel?

Reference no: EM132165495

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