Blogs represent a major advertising opportunity

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Reference no: EM131652629

1. A reason for the growth of sales promotion is _____.

the increase in power for the manufacturers over the grocery stores

decreased brand parity and price sensitivity

increased brand loyalty

increased media effectiveness

emphasis on short-term results in corporate-reward structures

2. Why is it doubtful that blogs represent a major advertising opportunity?

The blogosphere is regulated by the Federal Trade Commission and currently does not allow commercial advertisers to participate.

The blogosphere is regulated by the Federal Communications Commission and currently does not allow commercial advertisers to participate.

It is too expensive.

Advertising is often perceived as less than fully objective and is seen by many as an intrusion.

Not enough consumers participate in blogging to make it economical for advertisers.

3. Mobile phones are being called _____ because they are so common.

brand in the hand

third screen

replacement technology

minibooks

smartphones

4. The target of sales promotion can be _____.

retailers, consumers, and the sales force

retailers, manufacturers, and the sales force

retailers, consumers, and manufacturers

wholesalers, retailers, and manufacturers

competitors, retailers, and consumers

5. Social media brands operating as collaboration tools provide which of the following for users?

publishing

sharing

discussing

dialogue

All of these are correct.

6. Which of the following types of information can be gleaned from social media sites?

consumer feedback

product ideas

promotion modifications

pricing information

All of these are correct.

7. Traditional ad media includes all of the following forms of media except ____.

television

radio

smartphones

magazines

None of these are correct.

8. A major negative of social media is that consumers can _____.

interact with brands

make negative comments

share brand information with friends

like their favorite brands

learn about brand deals

Reference no: EM131652629

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