Blame on customers rather than on the company

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Reference no: EM131784484

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.

The following websites detail the events of 2013:

• Lululemon Admits Its PR Disasters Are Hurting Sales

• Chip Wilson, Lululemon Guru, Is Moving On

• Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

A) Overview

B) Conclusion

Reference no: EM131784484

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