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Explain the effect of counterfeit goods and black markets on international product strategies. Describe what counterfeit goods are and how companies protect their intellectual property and trademarks from counterfeit goods? Why do countries have counterfeiting markets? What countries are those? What type of goods are common for counterfeiting? What damage does counterfeiting cause? Have you ever purchased a counterfeit item? Describe your personal experience.
Where do profits come from in the traditional business model of videogame consoles? What is the economic logic of this profit model? What are the new pricing models made possible by cloud gaming and what will be their impact on the traditional pric..
You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation's performance in recent years as well as.
Why are secondary data sometimes preferable to primary data? - What is a marketing research aggregator? What role do these aggregators play in marketing research?
"The Value of Marketing is in maintaining on-going relationships with priority customers, not in seeking new opportunities with new customers"
Using the customer experience model for new-economy decision making (Exhibit 11.5), develop a digitally networked strategy for the business by completing the following tasks:
Advice for giving effective online presentations. Read the list and determine what would be the hardest to adhere to or control. What would be the easiest? Why is this so? Provide a practical real world example
‘The PR transfer process as advocated by Jefkins is a simple but effective guideline for use by the PR practitioner when critically assessing PR problems.' Discuss and illustrate.
in recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product
Identify a company that could benefit from better use of social media. Determine key performance indicators to measure the success of the online strategy.
A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. In addition, this final MP must include.
Identify any television advertisements
After student has found the 3company and introduce those 3 company( each one each paragraph), you should meet and choose ONE different company (not from your examples). A statement about the company you have chosen for your own idea
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