Bitgold case study, How could BitGold continue to stay on

Bitgold case study

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Reference no: EM133058626

Read BitGold case study (see HBS Coursepack)

1. BitGold's IPO took place in Canada; however, as a global platform, BitGold aimed to appeal to users in developing countries around the world. Where should BitGold focus on acquiring users?

2. How could BitGold continue to stay on the right side of the law?

3. How could BitGold market its services to users and merchants, both in Canada and abroad?

4. Given the uneven state of the regulatory environment in the United States with respect to bitcoin startups, how should BitGold organize its US expansion?

Reference no: EM133058626

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