Bimbo as new brand with the german bread brands

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Reference no: EM132149627

We are doing an international project for a class, where we have to choose a global product and introduce it to a foreign country, for this project we have decided to use the brand of '' Bimbo '' (the brand of bread), we have done a little research and apparently there is no Bimbo in Germany, so we are using to use Germany. What I need is to Compare/Constrast with the competition such as product feature, brands, packaging, price , dsitribution , etc. So the question is:

To compare/ constrast the competitors of Bimbo as a new brand with the German bread brands.

Reference no: EM132149627

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