Reference no: EM132176141
Prepare the Marketing Mix Strategy and Marketing Research. At a minimum, the Marketing Mix Strategy and Marketing Research must include the following sections (complete), correctly numbered, and labeled (see below).
Create a New line of bikes from a motorcycle branding company that doesnt exist.
For this PART ONE (Part I) of the project you want to complete the product-service identification. Provide substantial details about the product characteristics, features, and benefits.
Sample Outline of the Marketing Plan (Part I):
1. Product-Service Identification
1. Brief description of the Company
2. Organization structure
3. The product being offered
2. Situation Analysis (This is the section heading, which includes an introductory paragraph)
1. Market Summary
2. SWOT Analysis
3. Direct and Indirect Competition
PART 2
PART TWO (Part II): Using the Product-Service identified and the Situation Analysis prepared in Unit One, you will now prepare the Marketing Mix Strategy and Marketing Research. At a minimum, the Marketing Mix Strategy and Marketing Research must include the following sections (complete), correctly numbered, and labeled (see below).
Sample Outline of the Marketing Plan (Part II):
3. Marketing Strategy
1. Mission
2. Marketing Objectives
3. Financial Objectives
4. Target Markets
5. Positioning
6. Marketing Program
Pricing
Distribution
Promotion
Customer service
7. Marketing Research
Please develop the Financials and Controls of the Market Plan for a motorcycle Company. At a minimum, the Financials and Controls must include the following sections (complete), correctly numbered, and labeled.
Sample Outline of the Marketing Plan (Part III):
4. Financials (This is the section heading, which includes an introductory paragraph)
1. Break-Even Analysis
2. Sales Forecast
3. Expense Forecast
5. Controls (This is the section heading, which includes an introductory paragraph.)
1. Implementation
2. Contingency Planning