Big fishing trawlers instead of small boats

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Reference no: EM132991406

Comprehension 

DeepSea Company is a fishing company that is very traditional compared to its competitors. It is reliant on small boats and the catches made by these small boats. The boats are fitted with equipment that helps in catching mackerel fish. This company is proud of its reputation for being very customer-friendly and doing its best to ensure that its customers receive high-quality fish from the sea.

Due to the evolving market for sea fish, mackerel is slowly losing its demand, and tuna, another variety of fish, is gaining more demand. DeepSea's leadership is contemplating this scenario.

They feel that they need to change as and begin fishing for tuna. DeepSea thus wants to make the necessary changes to stay competitive. However, fishing for tuna requires DeepSea to work with large fishing trawlers that are five times the size of the typical small boat they use to catch mackerel.

DeepSea's marketing and sales, HR, finance, and fishing operations teams make up the company. The leadership has to work with these teams to enable and implement the change.

Which team is most likely going to be a 'target' for the change initiative i.e. which team is going to be the most directly affected, if DeepSea decides to use big fishing trawlers instead of small boats?

  1. HR
  2. Marketing and sales 
  3. Finance 
  4. Fishing operations

Reference no: EM132991406

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