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Big data to target and profile customers

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Reference no: EM133300739

Using information about a large organization using big data analytics (for example - think of Target, Amazon, and Google's use of data in the past few years), analyze how they are using the data and if their use crosses the line for ethical use or is just part of their competitive advantage. As the CIO for the organization, could you support the use of big data to target and profile customers? Also analyze the trends and discuss some of the ethical issues with using big data analytics.

Reference no: EM133300739

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