Big data can be effectively used from retailer perspective

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1. Choose one of the examples of segmentations discussed (demographic, cultural, etc.) and provide an example of a way marketers use the segmentation to target their messages or products.

2. Simon Vaughan, co-founder of SocialStudent.com, says that "in the future you will be judged on what you share, not on what you know." Do you agree or disagree with this statement/ Please provide some concrete examples.

3. Discuss how big data can be effectively used from a retailer's perspective. Provide an example of a way a retailer uses big data to connect with their customers/potential consumers.

Reference no: EM132214382

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