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Beyond and above managing a business

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In my opinion; the brand goes beyond and above managing a business, Hershey's has managed to build an icon within their industry and leave a remarkable footprint in the world. "One of the problems Hershey has faced in producing those many varieties is that it can't give marketing to support to everything in the lineup. And, if consumers don't know that a product is out there, they may not buy it." (Maynard, M., 2018). It has been made public that the company has further plans to expand it production and marketing efforts in order to ensure their continue in a currently mature and saturated market. Do you consider that they reputation and background will continue to ensure their success? Or should they aim to building new faces to their organization while seeking diversification?

Reference no: EM132260679

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