Reference no: EM132395555

BEW3555 - Integrative Business Practices Assignment - Monash University, Australia

Prepare a Business Plan for ATLIS.

This learning assessment aims to provide students a platform to integrate cross-disciplinary knowledge and skills to develop a Business Plan. The purpose of a Business Plan is to describe and communicate a profitable business project and how it can be implemented, either inside or outside an organisation. The motivation behind the Business Plan in this exercise is to "sell" an idea or project, either to potential investors or stakeholders (i.e. Board of Directors, Accounting department to release the fund or Banks to approve a loan).

Often in our work, we need to make a case or justification to our employer, be it for resources, funding, alternative strategy or rewards. It is about selling your idea. The same skills are expected when selling a project to potential investors to seek venture capital to initiate or expand a promising project. Selling a project to internal stakeholders can be observed when managers within the organisation seek corporate support and approval from top management and/or Board of directors for a project to be implemented. The project could be about launching a new product or revamping accounting system that requires budget approval. These scenarios are very common in the workplace. Therefore, this learning assessment is useful to students from all disciplines either for selling an idea or project to potential investors or internal stakeholders.

There are many ways in the marketplace to approach the development of Business Plans. The choice depends on the purpose of the Business Plan, the nature of product or services, and the targeted market to name a few. Students are expected to make wise judgement on the presentation and structure of the Business Plan. A recent addition to the Business Plan is the sustainability component, which is increasingly important in selling the idea or business project and in attracting venture capital from socially and environmentally responsible investors.