Best practices in important elements of their value chains

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Reference no: EM132108151

Often companies that are leaders in their industries are said to have “best practices” in important elements of their value chains. For example, Procter and Gamble’s brand management, Wal*Mart’s logistics, Toyota’s total quality management, and Disney’s customer service have all at one time been cited as best practices and held up as examples to be emulated. Suppose a competitor studies the best practices of a leading rival and imitates those practices. Is it possible for that company to gain a sustainable competitive advantage from doing this? Explain your reasoning.

Reference no: EM132108151

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