Reference no: EM132304315
1. In the design of a website, one of the most important things you can do is to understand the basic principle of ______________________.
a. All of the Above
b. low pricing
c. eliminating question marks
d. high value for the dollar
2. Cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names are __________________.
a. gimmicks to attract our attention
b. marketing tools used by many large organizations
c. All of the above
d. things that make us think
3. The best practices for Breadcrumbs is to put them at the top, use between levels, and boldface the first item.
a. True
b. False
4. Testing always works, and even the worst test with the wrong user will show you important things you can do to improve your site.
a. False
b. True
5. It’s safe to say that users don’t mind a lot of clicks as long as each click is painless and they have continued confidence that they’re on the right track.
a. False
b. True
6. Since a large part of what people are doing on the Web is looking for the next thing to click, it’s important to make it easy to tell what’s _______.
a. Available
b. All of these are correct
c. Clickable
d. The cost of the item
7. When creating a Mobile site, it’s okay to make it a subset of the full site and leave some things out.
a. True
b. False
8. If Web pages are going to be effective, they have to work most of their magic at a glance.
a. True
b. False
9. The main thing you need to know about instructions is that _____________________.
a. No one is going to read them
b. They must be linked to a separate page
c. Must provide visual explanations
d. They must be clear and concise
10. The ________________ is the waterfront property of the Web. It is the most desirable real estate, and there’s a very limited supply.
a. URL
b. Company logo
c. Home page
d. Search bar
11. _________________ isn’t just a feature of a Web site; it is the Web site, in the same way that the building, the shelves, and the cash registers are Sears.
a. Home page
b. Tabs
c. URL
d. Navigation
12. Your goal should be for each page or screen to be self evident, so that just by looking at it the average user will know what it is and how to use it.
a. True
b. False
13. One a Web site is in use, it’s easy to go in and make changes
a. False
b. True
14. Dividing the page into clearly defined areas is important because it allows users to decide quickly which areas of the page to focus on and which areas they can safely ignore.
a. False
b. True
15. One of the best ways to make almost anything easier to grasp in a hurry is to follow the existing conventions, the widely used or standardized design patterns.
a. False
b. True
16. Having a ________________ in sight at all times offers reassurance that no matter how lost you get, you can always start over.
a. Back key
b. All of these are correct
c. Breadcrumbs
d. Home button
17. Web development teams should spend _____________ morning(s) a month doing usability testing.
a. One
b. Four
c. Two
d. Three
18. It’s good to do your testing with participants who are like the people who will use your site, but the truth is that recruiting people who are from your target audience isn’t quite as important as it may seem.
a. True
b. False
19. Given the power of searching and the number of people who prefer searching to browsing, unless a site is very small and very well organized, every page should have either a search box or a link to a search box.
a. False
b. True
20. Consistency is always a good thing to strive for within your site or app.
a. True
b. False
21. The first few seconds you spend on a new Web site or Web page are critical.
a. True
b. False
22. Why do Web users NOT look for the best choice?
a. Weighing options may not improve their chances
b. Guessing is more fun
c. All of these are correct
d. They are usually in a hurry
23. The whole point of hiding support phone numbers is to try to keep users from calling, because each call costs money.
a. False
b. True
24. In reality, though most of the time we do not choose the best option, we choose the _______________, a strategy known as satisficing.
a. First reasonable option
b. Alternative
c. None of these are correct
d. Last one offered
25. Your objective should always be to ___________ instructions entirely by making everything self explanatory, or as close to it as possible.
a. Minimize
b. Enhance
c. Create
d. Eliminate
26. The author recommends to innovate when you know you have a better idea, but take advantage of conventions when you do not.
a. True
b. False
27. When you are on a website, the ______________ is like the North Star.
a. You are here sign
b. Home page
c. Tabs
d. Breadcrumbs
28. If you can not make something self evident, you at least should make it _______________.
a. Linked to another example
b. All the above
c. Self-explanatory
d. Part of the overall presentation
29. Few people take time to read the instructions.
a. False
b. True
30. When the author looks at most Web pages, he is struck by the fact that most of the words he sees are __________.
a. Important to the topic
b. Keywords describing the site
c. Just taking up space
d. None of these are correct