Best marketing strategies are not top down

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Reference no: EM132028631

1. A stock has a required return of 15.5%, a constant growth rate of 10%, and a dividend payout ratio of 75%. What must be the firm’s P/E ratio:

2. “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Using Amazon show whether customer voice drives strategic marketing decisions in this organization.

3. “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyze this statement using Amazon as your case study organisation.

Reference no: EM132028631

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