Best learned by actually conducting research.

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Reference no: EM13708340

Market research is best learned by actually conducting research. Accordingly, you are required to identify a market research problem/opportunity for an organization or company and to develop a research proposal that can be turned into an actionable market research study that will provide decision makers with useful information with respect to the opportunity or problem at hand. You will work in a team on this project.
During the course of the semester, you will be required to turn in two written reports, the Research Request Agreement and the Research Proposal. The Research Request Agreement will detail precisely the nature of your client organization or company's research problem. This report (roughly 3-5 pages, double-spaced, and with Times New Roman font size 12) should review the nature of your discussions with your client, provide background on the situation, and define the research problem(s). (An example Research Request Agreement is included in chapter 4 in the text.)
The Research Proposal will include (a) a summary of the decision problem and research problem(s) being addressed, (b) a comprehensive discussion of secondary data and/or exploratory research conducted, and (c) a complete discussion of the research design, data collection method and forms, and sampling plan for your project. This report (roughly 8-10 pages plus appendices, double-spaced, and with Times New Roman font size 12) is to provide the rationale for decisions you have made and will serve as a summary of the project prior to data collection. (An outline of a research proposal is available in chapter 4 in the text.)

"I will send you the templates as listed on the text book"

Reference no: EM13708340

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