Reference no: EM132247323
1. When Coca-Cola launched its new Diet Coke flavors, it generated a fair amount of social media buzz with many consumers commenting on the flavors on social media . The amount of user generated social media is a type of __________________________.
paid media
broadcast media
owned media
earned media
controlled media
2. To maximize profitability, the BEST international corporate-level strategy to use always
a. is the multidomestic strategy.
b. is the transnational strategy.
c. is the global strategy.
d. depends on the product or service being offered.
3. The most frequently used rule in interpreting government specifications states that:
A: specifications should not be used if at all possible
B: contract language should be interpreted against the government
C: the government will be given the benefit of the doubt in cases where a clear-cut showing of guilt is not evident
D: contract language should be interpreted against the party that drafted the language
4. Firms participate in strategic alliances for all of the following reasons EXCEPT:
a. enter markets more quickly.
b. acquire technology.
c. create values they could not develop acting independently.
d. develop oligopolies in a market and eliminate competition.
5. What was the original purpose of the English jail, as conceived by King Henry II?
a. To confine offenders awaiting execution
b. To house offenders awaiting transfer to prison
c. To house suspects awaiting trial
d. To punish individuals convicted of crimes
6. Male jail inmates tend to have much higher rates of mental health problems than females.
True
False